دانلود رایگان مقاله توانمندسازی روانشناختی در رسانه های اجتماعی: کاربران چه قدر توانمند هستند؟

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This paper introduces the psychological empowerment framework from community psychology to the social media context. Intrapersonal empowerment and interactional empowerment are tested as two focal components of the empowerment process at the individual level. This paper aims to assess the connections between active and passive social media use and psychological empowerment. An online survey was conducted through an online panel (MTurk) with 371 effective responses. Results showed that active use was positively related to both intrapersonal and interactional empowerment, while only a weak association was found between passive use and interactional empowerment.

5. Discussion

5.1. Theoretical implications This paper introduces psychological empowerment as an emerging area in public relations and social media research. Empowermentis a multi-level, open-ended constructthatincludes the individual level, organizational level, and community level (Hur, 2006; Peterson & Zimmerman, 2004; Zimmerman & Rapport, 1988; Zimmerman and Zahniser, 1991Zimmerman & Rapport, 1988 Zimmerman and Zahniser, 1991). Meanwhile, empowerment can be viewed as a process (Mo & Coulson, 2010) or an outcome (Hur, 2006; Perkins & Zimmerman, 1995). The investigation in this paper focuses on the empowerment process at the individual level. Specifically, the intrapersonal empowerment and interactional empowerment adopted from community psychology (Zimmerman, 1995) were introduced as two focal constructs that should be considered to fully capture the scope of psychological empowerment.