Concluding comments
The growth of women entrepreneurship over the last 10 years has been dramatic. Women entrepreneurship is expected to evolve to focus more on international markets due to increased revenue opportunities. As there is growing body of literature about women’s entrepreneurship and internationalization, it is beneficial to analyze the research conducted up to now. The contents of the articles published in academic journals were analyzed to understand the relationship between women’s entrepreneurship and internationalization. The review of articles on women’s entrepreneurship and internationalization helps to see the changes in research outputs. The main findings of this paper reveal that there are cultural and social barriers affecting women entrepreneurs’ decision to internationalize. The literature review in this paper analyzed the existing work on women’s entrepreneurship and internationalization. This was useful in highlighting the need to advance the field of women’s entrepreneurship by linking it to international business and export studies. There are a number of pressing issues that need to be addressed in future research. Linan and Fayolle (2015) in discussing the limitations of systematic literature reviews discuss how there is subjectivity biases and a lag in publication impact that needs to be taken into account. This meant that most of the articles focused on business management and perhaps did not capture articles from other disciplines. To conclude, there needs to be more research about the link between women’s entrepreneurship and internationalization patterns. Further thought is needed on how women entrepreneurs can succeed in the international marketplace. Current thinking about women’s entrepreneurship focuses on the gender differences but more thinking is needed on the unique attributes of women that can be used in a beneficial way to increase internationalization rates. Women entrepreneurs can influence how the internationalization process unfolds by identifying specific international market opportunities. This will enable international social networks to influence the likelihood of women entering new markets. Women entrepreneurs with international market knowledge will be more likely to interact in the international market. In addition, women with prior experience or cultural connections to international markets will value more internationalization opportunities. Therefore, more policy initiatives are needed to understand the impact of internationalization for women entrepreneurs. This paper has highlighted how women entrepreneurs can start new international ventures or internationalize existing businesses by focusing on market potential.