دانلود رایگان مقاله به سمت دیترویت آسیا: بینش تحقیق تجربی از استراتژی های OEM تایلند

عنوان فارسی
به سمت دیترویت آسیا: بینش تحقیق تجربی از استراتژی های OEM تایلند
عنوان انگلیسی
Towards the Detroit of Asia: Empirical research insights of Thailand's OEM strategy
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
10
سال انتشار
2016
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E4370
رشته های مرتبط با این مقاله
مدیریت
مجله
مجله مدیریت مالی چند ملیتی - Journal of Multinational Financial Management
دانشگاه
کالج نوآوری، دانشگاه Prachan، بانکوک، تایلند
کلمات کلیدی
گروه خودرو، دیترویت آسیا، ساخت تجهیزات اصلی (OEM)، تولید طراحی خود (ODM)، تولید نام تجاری خود (OBM)، سیستم نوآوری ملی (NIS)
چکیده

Abstract


The automotive industry is one of the strategic clusters of Thailand. This study explores Thailand's national innovation system (NIS) strategy and cluster policies in driving the automotive industry towards the Detroit of Asia. The analysis of automotive cluster is based on Porter's Diamond Model and NIS framework. Unlike other Asian countries that competed and moved forward with the own brand manufacture (OBM) strategies, Thailand took a different NIS approach in competition to become the automotive manufacturing hub of Southeast Asia. The results provide lessons and insightful strategic implications for other newly industrialized countries (NICs) attempting to move up the technological ladders.

نتیجه گیری

5. Policy implications and conclusions


The automotive cluster plays a strategic role in the economic growth of Thailand. The central message in this paper is that Thailand has pursued a different national innovation system (NIS) approach in competition to be the automotive manufacturing hub of Southeast Asia. The study analyses the NIS strategy and cluster policies in driving the Thai automotive industry towards the Detroit of Asia. The empirical analyses are based on Porter's Diamond Model and NIS framework. The analysis reveals Thailand's different strategy in the process of technological catch-up. While other Asian countries competed and moved forward with the own brand manufacture (OBM) strategies, Thailand took a different approach in attaining and sustaining competitiveness of its automotive industry.


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