5. Policy implications and conclusions
The automotive cluster plays a strategic role in the economic growth of Thailand. The central message in this paper is that Thailand has pursued a different national innovation system (NIS) approach in competition to be the automotive manufacturing hub of Southeast Asia. The study analyses the NIS strategy and cluster policies in driving the Thai automotive industry towards the Detroit of Asia. The empirical analyses are based on Porter's Diamond Model and NIS framework. The analysis reveals Thailand's different strategy in the process of technological catch-up. While other Asian countries competed and moved forward with the own brand manufacture (OBM) strategies, Thailand took a different approach in attaining and sustaining competitiveness of its automotive industry.