دانلود رایگان مقاله گارانتی به عنوان یک استراتژی بازاریابی برای محصولات بازسازی شده

Abstract:

Remanufactured products, in addition to being environment friendly, are popular with consumers because they can offer the latest technology with lower prices in comparison to brand new products. However, some consumers are hesitant to buy remanufactured products because they are skeptical about the quality of the remanufactured product and thus are unsure of the extent to which the product will render services when compared to a new product. A strategy that remanufacturers may employ to market remanufactured products and encourage customers is to offer warranties on remanufactured products. To that end, this paper studies and scrutinizes the impact of offering renewing warranties on remanufactured products. Specifically, the paper suggests a methodology which simultaneously minimizes the cost incurred by the remanufacturers and maximizes the confidence of the consumers towards buying remanufacturing products.

10. Conclusion

Sensors are implanted into sensor-embedded products during the initial production process. The value of sensors is realized through their ability to determine the best warranty policy and warranty period to present to consumers when selling remanufactured components and products. The remaining life and condition of components and products may be estimated prior to presenting a warranty, based upon the data collected through the sensors. Such information allows the remanufacturer to avoid unnecessary costs by enabling the remanufacturer to control the number of claims during warranty periods, and to determine the appropriate PM policy to employ. Herein, the costs of extended FRW, PRW, and combination FRW/PRW policies were explored through the offering of PM for different periods. The impact of offering the consumer FRW, PRW, or combination FRW/PRW policies to each disassembled component and SEP was also analyzed to identify the impact of SEPs on warranty costs. To further examine the issue, a case study was constructed in addition to a number of simulation scenarios to illustrate the prospective value of the model proposed herein.