دانلود رایگان مقاله انتخاب عوامل دانشگاه برنامه برای آموزش مدیریت کارشناسی

abstract

This paper examines the criteria by which university students chose a particular university for their undergraduate management education. With a data set of 456 first-year millennial undergraduate business students, from four institutions located in Canada's Maritime Provinces, exploratory factor analysis helped identify the drivers of decisionmaking reported by females and males, and in-province and out of-province students. A MANOVA analysis found statistically significant differences in certain selection factors between females and males, and between in-province and out-of-province students. These results suggest that a contingency-based approach to the recruitment and admissions strategies of undergraduate university administration and recruitment officials may be beneficial in enhancing confirmation and enrollment rates.

5. Discussion

This study advances the discussion of university selection in the management education literature. Consistent with previous studies, such as Joseph et al. (2005) and Reddy (2011), we found that there are a range of factors that students employ in assessing which university to apply to, and in which academic program to enroll. Our findings provide a more detailed level of granularity as to what the university selection factors include, with the delineation of an eight item typology which explains more of the total variance in the university selection process than exists within the extant literature. We also found that university selection differs in certain respects by both the gender of the applicant, and by the relative location of the applicant vis-a-vis their chosen university. These differences have implications for both researchers and university ad-
ministrators in terms of data collection methods and processes, research methods and the breadth, depth and methodological rigor of future research.