دانلود رایگان مقاله جواب دادن: بازتاب در مورد فمینیسم، روابط عمومی و تحقیقات

abstract

This paper explores feminism and public relations through the diverse perspectives ofthree public relations scholars seeking to understand what a critical-feminist research agenda might offer. It acknowledges that feminist public relations scholarship – at least until recently – is underdeveloped. Drawing on bell hooks’ (1989) notion of talking back, this paper offers a conversation to explore tensions and debates around a feminist agenda for public relations. The discussion is structured around three broad themes: provocations, transgressions and resistance, and points to how feminist intelligences and modalities, in challenging gendered hegemonies, may open public relations scholarship and practices to new understandings.

7. Conclusion

Feminist theory has not yet had the same impact on public relations scholarship as it has on other disciplines (Jenkins & Keane, 2014). In this paper, we begin to explore the ways in which feminist intelligences and modalities can challenge hegemonic assumptions in public relations theory and practice. Learning how to speak to and respond to power is critical, not only for feminist scholars, but, more broadly, for the role of academics as critics of society. Feminist intelligences require active politicization of issues and practices. Back talk means finding our voices and challenging those who seek to silence and close down emergent critical approaches. Through a process of talking back, drawing on individual, personal and anecdotal experiences, popular culture and our research, we begin to explore ways to disrupt the gendered discourses that dominate and inform conceptualizations of public relations in theory and in practice. Future research depends on richer heuristics and critical perspectives that open up and interrogate how public relations is constructed through power relations, gender, and difference (instead of focusing on diversity and inclusiveness) (Aldoory, 2005). Only then may we begin to understand the significance of the gendering of public relations and open up public relations scholarship and practices to new ways of configuring gender relations.