3.5. Maintain and nurture
There are a number of benefits associated with the development of closer personal relationships within the context of the supply chain, such as enhanced trust, communication, personal and business understanding, and business volumes. Assuch,ifthe steps recommended in this article to protect against agency problems and potential suboptimal decisions are implemented, friendships developed between supply chain members can be a source of competitive advantage for the parties involved. Therefore, upper management should provide support for supply chain managers to maintain and nurture such relationships. This can result in a source of competitive advantage for firms that is not easily replicated by competitors.