- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
This quantitative content analysis of 133 articles published in eleven academic journals sheds light on the research topics, theories, methods, and authorship in corporate social responsibility (CSR) research in public relations scholarship. The findings indicate that CSR research in public relations has increased dramatically since 2006. Although theoretically grounded studies still do not represent the majority of the research in this area, the stakeholder theory is the one that is most often invoked, followed by legitimacy and attribution theories. Regarding the methodological approach, a balance between qualitative and quantitative research is evident, with a recent increase in mixed-method approaches. Content analysis was the most often used, followed by experiment, survey, comprehensive literature review, and case study. Research topics that involve CSR effects as well as descriptions of CSR practices and communication have consistently received significant attention. However, research topics thatinvolve the role of public relations and perceptions of stakeholders have decreased in recent years. The work from the most productive researchers and institutions suggests that a broad spectrum of public relations scholarship in CSR research exists outside the United States.
5. Discussion and conclusion
5.1. Implications This study examined trends in CSR-related public relations research by analyzing 133 articles published between 1980 and 2015. Specifically,this study focused on the research topics,theoretical frameworks, methodological aspects, and authorship information of the examined articles. First of all, the substantial increase in the number of public relations studies on CSR since 2006 seems to suggest that CSR research has recently become established as a significant research area. Moreover, while a significant portion of studies still focus on descriptions of CSR practices or communication, the gradual increase in effect studies and proposals of conceptual frameworks indicates a gradual growth of sophistication in the field. With respect to the theories, the increase in the number of theories used and the adoption of more mixed-theory research in recent years also suggests the growing sophistication of the field.