دانلود رایگان مقاله راهبرد های بازاریابی اجتماعی جهت انتقال انرژی تجدید پذیر

Abstract

Transitions to more sustainable energy systems are increasingly required to address the problem of climate change. Different stakeholder groups, however, may not share the same level of acceptability for an increase in renewable energy. This paper examines energy consumers’ attitudes towards energy issues, their use of renewable energy in the home and constraints to energy conservation. Respondent-completed questionnaires from 325 people reveal strong support for renewable energy and a belief in humaninduced climate change. A multitude of obstacles to energy-efficient practices are revealed by the survey. The paper also explores the role of social marketing in prompting behavioural change and encouraging a transition to renewable energy. Policy makers can utilise these findings to accelerate the transition to renewable energy and build capacity among residents.

5. Conclusion

In conclusion, despite the importance of energy to society, very little is known about public perceptions of energy in Australia. The goals of this research were to explore attitudes towards renewable energy, examine energy conservation behaviour in the home and gain an insight into consumers’ perceptions of government priorities and what could be done to encourage an energy transition. Findings reveal that attitudes towards renewable energy were overwhelmingly positive and the reasons for this positive attitude were economic and altruistic. There was support for energy policies that are designed to achieve positive environmental outcomes, with effects on the economy and on electricity prices receiving the lower priority. This research is valuable since it shows that the government could accelerate the transition to renewable energy. Climate change means that reducing electricity consumption in the home is more important than ever, along with investment in renewable energy infrastructure. There is a diversity of social marketing approaches that could stimulate energy-efficient behaviours in households and further research is needed to identify interventions that will have a meaningful and significant effect on energy consumption.