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Abstract

We explain that the extant framing of research relevance is skewed because it is centred upon irrelevance of much research knowledge to practitioners, while excluding or under emphasising the irrelevance of much practice knowledge to practitioners. Moreover, the current framing is skewed because the extant literature disregards the very common collaboration between researchers and practitioners. In addition, we explain that the current framing of research relevance is indistinct because theory, practice, and relevance are discussed in vague terms rather than specific terms. Furthermore, the current framing of research relevance is indistinct because there is little reference to theory knowledge. We argue that current skewed and indistinct framing obscures the complexity of relevance. As a result, overly simplistic assertions have been made about how relevance can be increased. We broaden and balance the framing of research relevance. We provide greater specificity in the explanation of factors that contribute to the complexity of relevance. We provide recommendations for addressing the complexity of relevance.

7. Conclusions

Limited application of research by practice is a recurring and prominent topic in the academic literature about management. Previously, the complexity of relevance has not been addressed, however, the framing of relevance has been skewed and indistinct. Moreover, it has been atheoretical. For example, Relevance Theory, Cognitive Dissonance Theory, and Cognitive Fit Theory have not being included in discussions on this topic. In this paper, we have broadened the framing for the debate and provided greater speci- ficity in the discussion of factors affecting relevance. Drawing upon the practices of luxury marketing, we have provided recommendations for increasing research relevance. These contributions better reveal the formidable challenges involved in increasing the relevance of research to practice. They reveal the determined effort in the thought and action that is required to increase the relevance of research to practice: determined effort in thought and action that is required in addition to the established work of scientific management research. For example, while we have introduced greater specificity into the discussion of factors affecting research relevance, more specificity is needed to determine and map the paths to relevance for different categories of management practitioners. Accordingly, the notion of rigour versus relevance needs to be replaced with the recognition that achieving relevance is dependent upon rigorous thought and action, focused upon addressing the complexity of practitioner situations and perceptions.