دانلود رایگان مقاله تعریف قانونی PR تحلیل سخنرانی تجاری و روابط عمومی

عنوان فارسی
تعریف قانونی PR چیست؟ تجزیه و تحلیل سخنرانی تجاری و روابط عمومی
عنوان انگلیسی
What’s the legal definition of PR?: An analysis of commercial speech and public relations
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
11
سال انتشار
2016
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E4832
رشته های مرتبط با این مقاله
علوم ارتباطات اجتماعی
گرایش های مرتبط با این مقاله
روابط عمومی
مجله
بررسی روابط عمومی - Public Relations Review
دانشگاه
بخش ارتباطات، ایالات متحده
کلمات کلیدی
قانون روابط عمومی، مقررات PR ، سخنرانی شرکت، روابط عمومی شرکت
۰.۰ (بدون امتیاز)
امتیاز دهید
چکیده

abstract


This paper addresses how the law defines public relations under the First Amendment. The United States Supreme Court’s denial of certiorari and California Supreme Court’s decision in Nike v. Kasky (2002, 2003) categorized PR as commercial speech, which is subject to the same regulations as advertising. In the twelve years since those decisions were issued, federal and state appellate courts have re-interpreted Nike v. Kasky (2002, 2003) in a variety of ways. This study found that since 2003 courts have consistently held that PR is not always commercial speech. From this analysis a legal definition of public relations is presented, and implications for PR practitioners are discussed.

نتیجه گیری

8. Conclusion


Nike v. Kasky (2002, 2003) is a legal watershed for public relations practice because it made lawyers and practitioners evaluate the legal definition of PR. From an analysis of Nike v. Kasky (2002, 2003) and the cases that followed, it seems that the legal definition of PR is as complex as the field itself. It shows that U.S. courts are likely to see public relations practice as more than promotional advertising because it functions as a form of communication that disseminates content on important issues. These case law developments also show that for many courts public relations is understood in many of the same ways that Ivy Lee articulated over a century ago. Of course, it is not known what, if anything, judges know about the professional field of public relations. However, these cases do show that courts are not so willing to categorize PR as a homogeneous form of communication. While PR practice is still negotiating its legal identity it seems that currently the legal definition of the field at least acknowledges that PR has elements of establishing public trust, maintaining relationships, and fostering dialogue.


بدون دیدگاه