دانلود رایگان مقاله آینده مدیریت بازاریابی صنعتی

عنوان فارسی
آینده مدیریت بازاریابی صنعتی
عنوان انگلیسی
The future of Industrial Marketing Management
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
4
سال انتشار
0
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E5177
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مدیریت
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بازاریابی
مجله
مدیریت بازاریابی صنعتی - Industrial Marketing Management
بخشی از متن

Being named the new Editors-in-Chief of Industrial Marketing Management (IMM) was both an honor and an exciting challenge for us, as we look to help develop and enhance the reputation, standing, and impact of IMM. In taking over the Editorship from Peter LaPlaca, we also acknowledge his sterling contributions to the successful development of IMM and thank him for his dedication to the journal's position. We are taking over a journal in good health. IMM is published by Elsevier, the largest journal publisher in the world. As such, IMM enjoys the support of a very innovative publisher, a publisher that has invested millions of dollars in its systems to better convey the knowledge developed by academic researchers. IMM steadily has advanced in quality and its impact on marketing theory and practice. It is currently the highest rated journal focusing exclusively on business-to-business (B2B) marketing management and, according to its Google statistics, is the fourth ranked marketing journal overall.


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