دانلود رایگان مقاله ارزیابی برتری: مدل ارزیابی عملکرد روابط عمومی در فرهنگ سازمانی و زمینه سازمانی

عنوان فارسی
ارزیابی برتری: مدل ارزیابی عملکرد روابط عمومی در فرهنگ سازمانی و زمینه سازمانی
عنوان انگلیسی
Evaluating excellence: A model of evaluation for public relations practice in organizational culture and context
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
9
سال انتشار
2016
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E4808
رشته های مرتبط با این مقاله
مدیریت
گرایش های مرتبط با این مقاله
مدیریت منابع انسانی
مجله
بررسی روابط عمومی - Public Relations Review
دانشگاه
دانشگاه کوه سنت وینسنت، کانادا
کلمات کلیدی
تعالی، روابط عمومی، اندازه گیری، کانادا، سازمان، تنظیم کننده انرژی آلبرتا
چکیده

abstract


This paper represents the development of an innovative and comprehensive model designed to measure public relations excellence within an organizational context. Drawing on established scales of evaluation for public relations practice, researchers propose a measurement model situated within excellence Theory. Through a partnership between the research team and The Alberta Energy Regulator (AER) organization, a case study approach was developed and implemented, highlighting the relationships between organizational culture and communication. The Excellence in Organizational Context model was tested within the AER, using empirical data gathered through in-depth semi-structured interviews and a self-report questionnaire survey conducted with individuals from various identified organizational stakeholder groups. This mixed-method approach was employed to explore and understand the multi-dimensional nature of public relations practice within this organization. Researchers investigated eight dimensions of excellence in this model. Initial findings indicate that the Excellence in Organizational Context model proposed here is a valid and appropriate method for measuring public relations performance when applied as a mixedmethod approach for measuring practice and establishing context within an organizational culture. This indicates the need for both organizational, stakeholder, and sector/national level data in confirming relevant benchmarks.

نتیجه گیری

5. Discussion and conclusions


5.1. Confirmation of model Initial findings indicate that the Excellence in Organizational Context Model proposed here is a valid and reliable method for measuring public relations performance when applied as a mixed-method approach for measuring practice and establishing context within an organizational culture. This indicates the need for both organizational, stakeholder, and sector/national level data in confirming relevant benchmarks.


بدون دیدگاه