دانلود رایگان مقاله اثر انگیزه بی تفاوتی اهداف کارکنان رسانه اجتماعی کسب و کار

عنوان فارسی
اثر انگیزه بی تفاوتی در اهداف کارکنان بر استفاده از رسانه های اجتماعی برای کسب و کار
عنوان انگلیسی
The effect of apathetic motivation on employees' intentions to use social media for businesses
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
9
سال انتشار
2016
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E4275
رشته های مرتبط با این مقاله
مدیریت
گرایش های مرتبط با این مقاله
مدیریت کسب و کار MBA
مجله
مجله تحقیقات بازاریابی - Journal of Business Research
دانشگاه
کالج تجاری Belk، دانشگاه کارولینای شمالی شارلوت، ایالات متحده
کلمات کلیدی
انگیزه بی تفاوتی،انگیزه درونی، انگیزه بیرونی، استفاده از تکنولوژی کسب و کار تکنولوژی رسانه های اجتماعی، وبلاگ نویسی نقش شغلی کارکنان، بازاریابی مشتری فیس بوک
۰.۰ (بدون امتیاز)
امتیاز دهید
چکیده

abstract


Businesses benefit when employees use social-media technologies to connect with stakeholders, but extant evidence indicates mixed results in getting employees to do it. We propose part of the explanation stems from apathetic motivation among employees; we investigate whether apathetic motivation appears at the other end of the spectrum of intrinsic and extrinsic motivations, or whether it varies independent of other motivations. We find evidence that apathetic, intrinsic, and extrinsic motivations appear as distinct motivations and can all coexist at times—that some individuals who report high intrinsic or extrinsic motivations also report high apathetic motivation, and there are significant interaction terms. Furthermore, the relationship between intention to use and actual usage appears to be amplified in the case of individuals in marketing/sales versus diminished in the case of individuals in other departments, consistent with the idea that the customer-facing nature of some jobs impacts intention to use social media technologies.

نتیجه گیری

4. Discussion


4.1. Theoretical implications The results show that (1) apathetic motivation is a distinct construct from intrinsic and extrinsic motivations, (2) the pathway coefficient from apathetic motivation to behavioral intention is negative in contrast to the positive coefficients for intrinsic and extrinsic motivations, (3) higher apathetic motivation coexisting with higher intrinsic or extrinsic motivations appears to diminish/negate (i.e., negatively moderate) the influence of the latter, resulting in a decreased behavioral intention, (4) while apathetic motivation increases the explanatory predictiveness of estimating behavioral intention, it does not appear to directly moderate the path between behavioral intention and behavioral usage, and (5) employee job role moderates behavioral intention and behavioral usage and also influences the apathetic–extrinsic moderation effect.


بدون دیدگاه