دانلود رایگان مقاله نظرسنجی ملی نوجوانان با حساب رسانه اجتماعی میانجیگری والدین و سواد اینترنتی

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This article explores early adolescents’ media channel use to better understand early adolescents as a public relations public. The article offers the results of a national panel survey of early adolescents in sixth to eighth grades (N = 354) who have social media accounts. Our analysis shows that adolescents say that they spend more time with television than they do with social media. In addition, adolescents are more likely to observe what other people post on social media than they are to engage in posting information themselves. Data also indicate that even though parents may place limits on adolescents’ social media use, these limits may drive use of other forms of media and limits are not associated with less social media use compared with adolescents whose parents do not place as many limits on their social media use. Ethical and practical implications for public relations practitioners are offered.

5. Discussion

Our data reveal that early adolescents with social media accounts spend more time with television that they do with social media on a typical weekday. The data also show that the more traditional media outlets remain appropriate targets for youth. Public relations professionals can still send messages via television, streaming video and magazines, for example, despite the rise in interest in social media. Music, although not thought of as a traditional message vehicle, clearly plays an important role in young people’s lives.