دانلود رایگان مقاله توسعه تجارت الکترونیک در صنایع کشاورزی - مثال لهستانی

Abstract

The development of information technology and the Internet make it, they are increasingly being used in agribusiness. Electronic commerce has had a tangible impact on the way business is conducted and the structure of markets. The aim of the study is to assess the development of electronic commerce in agribusiness. The analysis was conducted on the example of Poland, which is a country with a specific structure of the agricultural market. It is shown that the development of electronic commerce in Polish agribusiness is at an early stage of development and at the same time is a process of evolutionary changes. The article also pointed to examples of current areas of application of e-commerce in Polish agribusiness and the potential future directions of its development.

Conclusions

Although e-commerce has a great potential to provide many benefits for both consumers and businesses, its development in Poland is still at a lower level compared with the highly developed countries of the European Union. However, electronic commerce affects the operation of many enterprises and agricultural markets. In Poland, one can observe two main directions of development of B2B e-commerce in agribusiness. On the one hand, traditional enterprises of agri-food chain try to use e-commerce solutions to strengthen their market position and to better conduct existing functions. On the other hand, there are beginning to appear new cybermediaries who try to take advantage of the fragmented Polish agricultural market.