دانلود رایگان مقاله انگلیسی امنیت داده ها و اعتماد مصرف کننده به خلاقیت فناوری مالی در آلمان - امرالد 2017

Abstract

The advancement of mobile devices and their usage has increased the uptake of financial technology (FinTech) or financial technology innovation (FTI) in Germany. The financial sector and startups see FinTech as a gateway to increase business opportunities; however, mobile applications and other technology platforms must be launched to explore such opportunities. Mobile application security threats have increased tremendously and have become a challenge for both users and FinTech innovators. In this paper, we empirically consider factors that influence the expectations of both users and organizations in adopting FinTech, such as customer trust, data security, value added, the user design interface and FinTech promotion. The results confirm that customer trust, data security and the user design interface affect the adoption of FinTech. Our research proposes a model called "Intention to adopt FinTech in Germany," constructs of which were developed based on the Technology Acceptance Model (TAM) and five additional components, as identified. The outcomes of this study can be used to improve the performance of FinTech strategies and enable banks to achieve economies of scale for global intensity.

8. Conclusion

In this work, we empirically analysed the key factors, namely, customer trust (CT), data security (DS), value added (VA), user design interface (UI) and FinTech promotion (FP), that influence the intention to adopt FinTech, by using the TAM and Wang et al. (2003) model. Going beyond the standard TAM was indeed an important goal of this research to enable us to eliminate all the limitations that come with the TAM, by incorporating data security, trust, user interface and promotion as essential elements of FinTech adoption and usage. It was also vital for us to go beyond the standard TAM, since it only emphasizes perceived usefulness and perceived ease of use, and both tend to ignore the constraints that hinder FinTech adoption. The outcome, underpinned by statistical analysis, confirms that DS, CT and UI are the solid foundation in FinTech adoption. Importantly, these three factors have critical impact on FinTech adoption, while DS significantly influences CT.

Based on our results, we can positively answer our first question with a strong argument that the principal hindrance to FinTech innovation are data security issues, poor user design interface and the absence of customers’ trust. It is therefore essential that data security issues and the user design interface in FinTech need to be addressed effectively from the planning phase, to increase customers confidence in FinTech. Examples have been given that delineate circumstances where information security and usability have been misjudged and discriminant validity has not been adequately evaluated or done well, which turns out to be a major hindrance in FinTech innovation. Customers’ awareness of how data is being collected and used is still a major issue in the context of technology in Germany.