Conclusions, discussion and future lines
The review and analysis of the literature reveals the importance of carrying out socially responsible behaviour as a strategy of legitimation and survival for companies, basing this process on the basis of two main approaches such as institutional theory and the stakeholder approach. So far, many studies have reported the separate importance of these theoretical approaches where the relevance of socially responsible actions are concerned. Nevertheless, these works do not conclude that these approaches can act as complementary and may provide a significant degree of explanation of why companies adopt social responsibility practices, and the value derived from these actions for the stakeholders. Using this double theoretical approach, it can be argued that response to pressures and economic, social, ethical and environmental requirements of different stakeholders of the company that make up its environment, help to increase organizational competitiveness.
