دانلود رایگان مقاله مسئولیت اجتماعی شرکت و تکامل از دیدگاه نهادی و ذینفعان

Abstract

This article presents a structured review of the literature about corporate social responsibility, from the origins and evolution of the discipline, as a field of research, until the present. A review is also presented on the main contributions of authors and institutions in relation to the promotion of social responsibility, focusing on two complementary trends that have gained prominence as theoretical support: institutional theory and stakeholder approach. Some controversies and discussions generated in the years around the concept are also discussed.

Conclusions, discussion and future lines

The review and analysis of the literature reveals the importance of carrying out socially responsible behaviour as a strategy of legitimation and survival for companies, basing this process on the basis of two main approaches such as institutional theory and the stakeholder approach. So far, many studies have reported the separate importance of these theoretical approaches where the relevance of socially responsible actions are concerned. Nevertheless, these works do not conclude that these approaches can act as complementary and may provide a significant degree of explanation of why companies adopt social responsibility practices, and the value derived from these actions for the stakeholders. Using this double theoretical approach, it can be argued that response to pressures and economic, social, ethical and environmental requirements of different stakeholders of the company that make up its environment, help to increase organizational competitiveness.