دانلود رایگان مقاله محور رقابت مسئولیت اجتماعی شرکت

عنوان فارسی
مسئولیت اجتماعی شرکت: محور رقابت و چارچوب مکمل
عنوان انگلیسی
Corporate social responsibility: The centerpiece of competing and complementary frameworks
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
10
سال انتشار
2016
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E3372
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مدیریت
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مدیریت سازمانی
مجله
پویایی سازمانی - Organizational Dynamics
چکیده

In its modern formulation, corporate social responsibility (CSR) is a product of the post-World War II period. Given impetus by the changes in social consciousness that came to a crescendo in the 1960s, especially the civil rights, women’s, consumer’s and environmental movements, CSR has grown in relevance and stature eversince. Today, CSR is a global concept that has progressed from the interplay of thought and practice. CSR represents a language and a perspective that is known the world over and has become increasingly vital as stakeholders have communicated that modern businesses are expected to do more than make money and obey the law. Today, ethics and philanthropy help to round out the socially responsible expectations placed on modern organizations striving to be sustainable in a competitive, dynamic, global marketplace. Socially responsible firms make a special effort to integrate a concern for other stakeholders in their policies, decisions and operations. Other related competing and complementary concepts such as business ethics, corporate citizenship, stakeholder management, and sustainability have contended for the public’s acceptance. The concept of Creating Shared Value also has entered the discussion. All of these are interrelated and overlapping terms that have been incorporated in CSR, which is the benchmark and centerpiece of the socially conscious business movement. Businesses of all sizes have now embraced the concept of CSR, and thus this discussion serves a wide audience. Whether you are new to the field or a veteran, this overview intends to serve as a valuable resource that will serve as a compass to the broad field known as corporate social responsibility (CSR).

جمع بندی

SUMMING UP


Corporate Social Responsibility has had a robust past and it has an upbeat future. That a special issue on this topic is being published by Organizational Dynamics is just one of many data points supporting this conclusion. Though CSR has been more or less controversial over the past 50 years or so——the modern era of the concept——it has continued to expand in support, adaptation and applications by businesses and academics alike. Educational institutions and nonprofit organizations also have shown increased interest in the topic. The acid test has been acceptance in the business community as part of the social contract between business and society. A variety of factors have driven this acceptance, and organizations have adjusted to public expectations and now CSR/ Business Ethics/Corporate Citizenship/Sustainability is part of virtually every company’s agenda. Support for it has not always been philosophically pure, but as a practice it has been adopted, adapted and mainstreamed into the missions of most firms. Like the strands of DNA, the interplay of practice and theory have yielded a framework that has become a vital part of mainstream business, especially when viewed in its ‘‘business case’’ context.


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