دانلود رایگان مقاله پیکره بندی جهت گیری کارآفرینی و استراتژی رقابتی برای عملکرد بالا

abstract

Entrepreneurial orientation (EO) – that is risk-taking, proactiveness and innovativeness – and Porter's generic competitive strategies have become core constructs within entrepreneurship and management research; still, little is known about how they act in combination to influence performance. A configurational view of contingency fit is used to craft a typology of three ideal types. A qualitative comparative analysis of 67 small firms in Sweden empirically supports the hypothesis that two ideal types are associated with high firm performance: one focuses on differentiation strategy combined with innovativeness and proactiveness; and one focuses on a mixed strategy with risk aversion, reactiveness, and low innovativeness. The paper contributes to the current literature by showing how EO sub-dimensions in a non-linear way facilitate firm performance when in fit with competitive strategies, and supports the research stream that sees EO as a formative construct.

5. Conclusions

The aim of the paper is to develop and expand theories of the ability of the EO sub-dimensions to act in unique combinations with each other, as well as, with competitive strategy, in the form of differentiation and cost leadership. Beyond this, the paper provides a typology of three ideal types assumingly leading to contingency fit, which in turn would lead to high performance. The empirical findings indicate, indeed, that three viable sufficient solutions related to high firm performance exist. Two of the sufficient solutions closely reassembled the theorized ‘Originalizers’, which focuses on differentiation in combination with innovativeness and proactiveness, and the third sufficient solution closely resembled the theorized ‘Evaluators’, which focuses on a mixed strategy with risk aversion, reactiveness, and low innovativeness. However, the theorized ‘Systematizers’ focuses on cost leadership in combination with reactiveness and low innovativeness is not present in the empirical analysis.