دانلود رایگان مقاله تحلیل اثر نوآوری باز بر عملکرد شرکت

Abstract

The open innovation (OI) paradigm describes how firms innovate by interacting with other organizations. Several authors found that specific OI strategies have a positive effect on economic and industrial innovation performance. Nevertheless, over-search and over-collaboration phenomena might reduce the OI marginal returns when a firm resorts to additional external innovation partners. This article hypothesizes that the variety of external innovation channels (search breadth) used by a firm, the extent to which a firm draws deeply from them (search depth) and the extent to which a firm collaborates through different external channels (coupled OI) are curvilinearly related with innovation performance. The empirical models are estimated using 84,919 firms from Eurostat's Community Innovation Survey, which was conducted in 2008 across European countries. The results suggest that search breadth is curvilinearly related with all the measures of innovation performance, whereas search depth is not subject to diminishing marginal returns in most cases. Furthermore, this article shows that coupled OI is curvilinearly related with the development and commercialization of radically new products. The findings of this study make several contributions both in a practical perspective, showing how managers can put into practice different OI strategies to influence innovation performance, and in a theoretical perspective, suggesting a number of recommendations for future research.

7. Conclusions

This study comprehensively analysed the effect of OI on innovation performance, hypothesizing that several OI strategies e namely external search breadth, external search depth and coupled OI e are curvilinearly related with economic and industrial innovation performance. We tested the hypotheses of the study through Tobit and Logit regressions on data drawn from the 2008 CIS wave. The findings show that most OI strategies are subject to diminishing marginal returns on industrial and economic innovation performance. In particular, external search breadth is curvilinearly related with all the measures of innovation performance; coupled OI is curvilinearly related with the development and commercialization of radical innovations; whereas external search depth is not subject to diminishing marginal returns in most cases, with the exception of industrial innovation performance from incremental innovations. These results have implications for both theory and practice.