6. Implications and future research directions
This study proposes a new modified version of the original PLS path modeling approach, namely the WPLS algorithm that incorporates sampling weights. It shows the new approach's appropriateness with an illustrative example and simulated data. The results show that the new modified version takes the specified weights correctly into account. In addition, this algorithm provides better average population model parameter estimates than the basic PLS algorithm when sampling weights are available. In particular, correcting the estimates for deviations in the sampling procedure provides less biased results that are closer to the population parameters. If researchers are interested in inference to the population, they should ensure that they correct the sampling deviations of their data set, as well as ensure that they use sampling procedures that allow them to draw these conclusions. The empirical examples' results also show the importance of applying sampling weights in model estimations. For example, applying the sampling weights available in the ISSP Work Orientations 2005 to a simple job attitude model shows that drawing conclusions could be misleading when weights are not included in the model estimation. In particular, the results show that although applying the weighting does not alter the measurement model evaluation's results, the structural model results are substantially different in the weighted and unweighted models. Not only was a significant path in the nonweighted model found to be nonsignificant in the weighted model, but the magnitude of the path coefficients may also change substantially. This deviation can have consequences for the theoretical and managerial implications drawn from the analysis.