دانلود رایگان مقاله ادغام حفظ حریم خصوصی و مسئولیت اجتماعی شرکت ها

Abstract

Firms’ relationships with key stakeholders are increasingly threatened by privacy concerns. Given the role of firm corporate social responsibility (CSR) initiatives in strengthening and enhancing these relationships, this article examines the intersection between privacy issues and CSR activities, and creates a framework for assessing privacy-related activities as an element of broader CSR strategy. Specifi- cally, the present research considers a firm versus customer focus in privacy-related activities, as well as privacy-related activities in the form of business practices versus goods and services. We identify four areas of overlap between CSR and privacy. We highlight the potential opportunities to better manage privacy-related issues of stakeholders, and integrate these concerns into the broader CSR agenda.

4. The path forward

This article represents the first attempt to integrate CSR and privacy. Each of these areas represents a significant businessissue in its own right. Despite the potential for both privacy and CSR to greatly enhance or destroy stakeholder relationships, our typology is the first to integrate these heretofore disparate literatures. In doing so, we extend each individual literature through the lens of the other. In the case of privacy, although the literature is increasing as the issue grows in importance for firms and consumers, it has not been explicitly recognized as a means by which firms can enhance stakeholder relationships. Conversely, despite a growing literature examining CSR, a major concern of virtually every stakeholder–—privacy–—remains absent from this examination. In particular, the introduction of privacy to the CSR agenda addresses calls to more deliberately map the CSR terrain and understand how various relationship enhancing activities can create customer and firm value (Peloza & Shang, 2011).