4. Discussion
This study contributes to the existing literature on M&As by providing insights into the role of competition in dynamic takeover behavior of start-ups. In a series of experiments that address our two research questions, we show that despite an obvious lack of reasons for taking over an unprofitable start-up company, uncertainty about competitors' reactions leads to auctions and, subsequently, to takeovers. This effect can be observed even if incumbents are aware that initiating a bidding process for the start-up will very likely lead to individual losses. Consequently, we find support for the fact that unprofitable start-ups may well pursue a successful “born-to-be-sold” strategy and achieve a profitable exit.