4. Conclusion
The paper adopts an empirical approach to investigate the determinants of the use of social networking websites. It focuses on NGOs operating in the Greater Accra Region of Ghana. The paper used descriptive study approach and applied the TAM model as a framework to examine the variables of study. The researchers based the study on data collected through questionnaires (162 out of 220 NGOs filled in the questionnaires). The analysis shows that many of the responding NGOs use social networking websites for various purposes, e.g. in order to establish relationship with stakeholders, fundraising, advocate for the venerable in society, advertise the organisations and network with other NGOs. The paper identifies some specific variables that affect the use of social networking websites. Specifically, ownership of a website, perceived usefulness of social networking websites and type of NGO mainly determine the use of social networking websites.
