دانلود رایگان مقاله وب سایت شبکه اجتماعی در میان سازمان غیر دولتی در منطقه اکرا در غنا

abstract

NGOs in Ghana use social networking websites for various purposes: e.g. to establish relationship with stakeholders, raise funds, and advocate for the vulnerable in society. Factors affecting the extent of use of social networking websites among NGOs in the Greater Accra Region of Ghana was analysed using a stepwise regression analysis. Background characteristics of NGOs were found to determine the extent of use of Social Networking websites among NGOS in Greater Accra region of Ghana. Specifically, ownership of a website, perceived usefulness of social networking websites and type of NGO mainly determine the use of social networking websites.

4. Conclusion

The paper adopts an empirical approach to investigate the determinants of the use of social networking websites. It focuses on NGOs operating in the Greater Accra Region of Ghana. The paper used descriptive study approach and applied the TAM model as a framework to examine the variables of study. The researchers based the study on data collected through questionnaires (162 out of 220 NGOs filled in the questionnaires). The analysis shows that many of the responding NGOs use social networking websites for various purposes, e.g. in order to establish relationship with stakeholders, fundraising, advocate for the venerable in society, advertise the organisations and network with other NGOs. The paper identifies some specific variables that affect the use of social networking websites. Specifically, ownership of a website, perceived usefulness of social networking websites and type of NGO mainly determine the use of social networking websites.