- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
Purpose - This paper examines the impact of the constructs - utilitarian, hedonic, and social value on the perceptions of the full time instructors related to their social media technology management for learning and teaching practices at workplace. Design/methodology/approach - A survey is used to gather the data from 180 instructors (full time) working at one of the colleges owned by the ministry of manpower, Oman. This paper uses reliability analysis to determine cronbach’s α and analysis of variance for the empirical investigation of instructors’ perceptions on social media technology management. Findings – The analysis shows ninety eight per cent of the instructors use social media technologies at their workplace. Social influence is found more dominating than utilitarian and hedonic constructs to impact on instructors’ intention for social media technologies use. Findings also claim that higher the use of social media technology at workplace stronger the influence on learning and teaching practices of higher education instructors. Practical implications - The findings of this study can be used as the recommendations for all the faculty members to use social media technologies for their educational, learning and teaching practices. The administration can develop policies to motivate instructors to manage such technologies for professional and personal development in order to enhance learning and teaching environment at workplace. Originality/value - This study perhaps the leading attempt to use utilitarian, hedonic and social value perceptions of the instructors to investigate the management of social media technologies in an academic culture and settings of the developing country in the Middle East (Oman).
6. Conclusion and implications
The aim of this study is to investigate the management of social media technologies (e.g. Google+, YouTube, Facebook, Wikipedia etc.) by the faculty members of one of the higher education colleges in Oman. In this study, instructors’ frequency of SMT use at their workplace and intention to use SMTs for learning and teaching purposes are examined. As the results of this study revealed that ninety-eight per cent of the instructors use SMTs at their workplace irrespective of their age and teaching experience, it can be concluded that faculty members teaching higher education are equally and positively inclined to technology acceptance and in order to attain the possible benefits from SMTs adoption.
This study employed the utilitarian, hedonic and social values as the key constructs to examine their impact on instructors’ intention to use SMTs for learning practices. Examination on instructors’ motivation for SMT adoption shows that more than half of the sampled instructors agreed that they are satisfied with the use of SMT for educational purposes at their workplace. As the analysis clearly showed the positive intention of the instructors on continued use of SMT for educational purposes and also recommend their colleaugue the same, we can reach the conclusion that instructors’ adoption these technologies will certainly alter the traditional learning and teaching practices of the faculty members working in the higher education colleges in Oman. This shift may also help the instructors to get equipped themselves with technologies that support their work related activities.