5 Conclusions
Concluding, we expect persuasive business models to become one of the most important business model innovation concepts for future business model innovation and development. Discussions in this field related to ethics have already begun (see the case of Google and the EU Commission, Yahoo, Facebook and the China case, the Tobacco Industry and the Global Health Care Society).
Persuasive business models are integrated in advanced persuasive business model technology, and are as such either embedded in product-, service-, production-, or process technologies or in all combined. It is in this context that the fast evolvement of persuasive business models, which are related to the vision of a secure, persuasive and sustainable society should be seen.
Secure persuasive business models can be operating physically, digitally and virtually— integrated, connected and secure—and deliver value propositions, wherever and whenever the user, customer, network partner, employees, objects and businesses demand it. Persuasive business models typically operate together in a multi business model setup, in business model network collaborations outside and in future scenarios also inside objects and bodies. All seven dimensions of a business model can and will change continuously in the processes of persuasive business model innovation, related to the stakeholder’s demand, as well as the strategy behind them and the multi business model environment they are developed in. This makes it extremely difficult to measure business models and their innovation process.
Future security and persuasive business models are not only a matter of security, ethics and trust on the ‘surface’ of things, places, people and time but also of business models related to both inside and outside things, bodies and time [15, 18]. How persuasive business models can be controlled in this context is still to investigate.
