دانلود رایگان مقاله انگلیسی مدل های کسب و کار تشویقی و نوآوری مدل کسب و کار در دنیای نسل 5 - اشپرینگر 2017

Abstract

How will a promising world of 5G influence business model innovation and what are the strings attached? The development and innovation of business models in a world of 5G is an under-researched field. In the ‘slip stream’ of new technologies, which are about to be developed, it becomes more and more important to understand how business models embedded with persuasive technologies—persuasive business models— are going to be innovated and operated. The development of persuasive technologies will lead to the exponential increase of persuasive business models in the global market. This paper will focus on how to overcome security concerns linked to persuasive business models. On behalf of the inputs from SW2010–SW2016 (Strategic Workshops held by the Centre for Tele-infrastructure, Aalborg University), lab experiments in the MBIT (Multi Business Model Innovation and Technology Research Group, Aarhus University) and Stanford Peace Innovation Lab Denmark, together with state of the art persuasive business model and technology research, we give a conceptual outlook on what to expect from persuasive business models and persuasive business model innovation in a future world of 5G.

5 Conclusions

Concluding, we expect persuasive business models to become one of the most important business model innovation concepts for future business model innovation and development. Discussions in this field related to ethics have already begun (see the case of Google and the EU Commission, Yahoo, Facebook and the China case, the Tobacco Industry and the Global Health Care Society).

Persuasive business models are integrated in advanced persuasive business model technology, and are as such either embedded in product-, service-, production-, or process technologies or in all combined. It is in this context that the fast evolvement of persuasive business models, which are related to the vision of a secure, persuasive and sustainable society should be seen.

Secure persuasive business models can be operating physically, digitally and virtually— integrated, connected and secure—and deliver value propositions, wherever and whenever the user, customer, network partner, employees, objects and businesses demand it. Persuasive business models typically operate together in a multi business model setup, in business model network collaborations outside and in future scenarios also inside objects and bodies. All seven dimensions of a business model can and will change continuously in the processes of persuasive business model innovation, related to the stakeholder’s demand, as well as the strategy behind them and the multi business model environment they are developed in. This makes it extremely difficult to measure business models and their innovation process.

Future security and persuasive business models are not only a matter of security, ethics and trust on the ‘surface’ of things, places, people and time but also of business models related to both inside and outside things, bodies and time [15, 18]. How persuasive business models can be controlled in this context is still to investigate.