7 Conclusion
We developed a model in which the newsvendor sells a non-homogenous product due to variation in secondary features such as color, size, condition, etc. A consumer whose reservation price for a product satisfying her/his preferred secondary features is met buys the product if it is available. If the product is lacking the preferred secondary features, consumers’ utility from the product decreases. Thus, when on-hand inventory falls below the level needed for a complete assortment, i.e. all variations in secondary features are no longer available, there is a deceasing probability of a consumer finding the right product, which we refer to as the assortment effect.