دانلود رایگان مقاله انقباض معمول در زمان خوب نمونه ای از روال توسعه نمونه اولیه رایج

abstract

The general wisdom in the routine literature is that routine contraction happens as a response to adverse situation. This study examines routine contraction even during non-adverse situations. Here, routine contraction is operationalized as the shrinkage of resources. The data is hand collected from the public website of the National SCRABBLE® Championship, 2010. Here, each SCRABBLE® routine is an analogy of a prototype development routine. The higher order relationships between SCRABBLE® routines and prototype development routines in a second generation Stage Gate® product development process are mapped following structure mapping theory. The results of panel regressions indicate that the performance of a routine at a particular time (t0) positively affects contraction of the same routine at an immediately later time (t1). Efficiency moderates this relationship. Routine contraction may happen even in good times. The paper closes with theoretical contribution and managerial implications of these results.

5. Discussion and conclusion

The results of this study indicate that improved performance of a routine at time t0 leads to increased routine contraction at time t1. This implies that an organizational routine can shrink because of healthy happenings, such as, (1) selecting out organizational slack (Singh, 1986) from profitable routines and thereby achieving “more from less”; (2) using costly but fewer resources; (3) taking advantage of intelligent machinery or new technology that requires fewer resources or steps; (4) taking advantage of accumulated experiential learning or gains already made elsewhere in the firm, such as, using a common resource within the firm instead of buying a new resource; (5) making byproducts that are saleable; and (6) contracting the existing routine temporarily while searching for a better routine. The results also show that the efficiency of a routine negatively moderates the relationship between the performance of a routine at time t0 and its contraction at time t1. These empirical findings indicate that managers need not panic when organizational routines contract.