دانلود رایگان مقاله انگلیسی بررسی ارتباط بین محیط های بازار رقابتی، شیوه های زنجیره تامین سبز و عملکرد شرکت - امرالد 2018

Abstract

Purpose – The purpose of this paper is to assess the impact of competitive market environments on the firm’s decision to adopt green supply chain management (GSCM) practices, while checking to see if the firm’s commitment to particular types of GSCM practices improves its performance. Design/methodology/approach – To confirm a positive link between the firm’s GSCM practices to its performance, the authors collected the data from 322 Korean firms via questionnaire surveys and then analyzed these data using the structural equation model. Findings – Among various types of GSCM practices, green purchasing has the greatest impact on both manufacturing and marketing performances. Also, internal environmental management positively influenced both manufacturing and marketing performances, whereas cooperation with customers and reverse logistics had no significant impact on the firm’s manufacturing and marketing performances. Originality/value – To provide a practical advice for firms which are hesitant to embrace green supply chain practices due to skeptical views about their true managerial benefits, this paper discerned more effective GSCM practices from less effective GSCM practices. In so doing, this paper is one of the few studies which pinpointed what types of specific GSCM practices are most effective in enhancing firm performance.

Key findings and managerial implications

This section summarizes key findings of our GSCM study and their practical implications for firms, which cope with the challenges of more volatile supply chain operations in an era of environmental crisis. Noteworthy findings include. First, a competitive market environment was found to have a direct positive impact on GSCM practices encompassing internal environmental management, green purchasing, eco-design, cooperation with customers and reverse logistics. This finding makes sense in that more competitive market structures are associated with the firm’s higher productivity and its subsequent performance improvement. This finding implies that competitive pressure (especially in the export market) encourages firms to adopt GSCM practices because such pressure allows them to stay competitive with their rivals by offering eco-friendly products and highlighting company-wide environment commitments. For example, according to the Waste Electrical and Electronic Equipment (WEEE) Directive and the Compliance in Advance and Supporting System (COMPASS) mandated by the EU, firms exporting their electronic products to the EU market are required to specify the percentage of their recycled and/or reused parts/components. Thus, the exporting firm that fails to comply with these directives cannot compete in the EU market. Likewise, a number of other countries such as the United Arab Emirates (UAE), Sweden and Taiwan required that the electronic manufacturers reveal the use of hazardous materials for electronic devices. Thus, the firm’s adoption of GSCM practices can make a difference in its competitive position in export markets with tougher environmental standards. Another possible explanation for this finding is that tougher environmental standards in the import country became the additional export barrier for Korean firms competing in that country and thus those Korean firms tended to embrace GSCM practices to overcome such a barrier. In fact, Ederington and Minier (2003) discovered that the import country’s tough environmental standards could become the significant secondary export barrier for exporting firms. In addition, while synthesizing the past decades of the literature identifying various factors influencing export performance, Zou and Stan (1998) observed that export barriers could have a significant adverse impact on the export performance. As such, exporting Korean firms had to meet the import country’s environmental standards by making commitments to GSCM practices.