5. Discussion and conclusion
As a focal construct for IB, cultural distance has infiltrated multiple theoretical and empirical contexts as a proxy for the conceptualisation of environmental uncertainty (Luo & Shenkar, 2011; Shenkar, 2012). Despite an impressive body of knowledge in IB literature, which analyses relationships between cultural distance and various firm level outcomes, we do not yet have a clear understanding of the role of culture. Scholars have attributed this inadequate understanding to the superficial manner in which country-level cultural scores are applied to firm level outcomes. To address these limitations, scholars have called for a more finegrained analysis to study the effect of cultural difference (Stahl & Voigt, 2008). Given the state of literature, our primary motivation was to understand if the effect of cultural distance is homogenous across all firms. To this end, we explore whether learning accrued from prior experience of firms in similar country cultures conditions the relationship between country-level cultural distance scores and the probability of cross-border M&A deal abandonment. Further, we also investigated whether a firm’s industry context sets the boundary conditions for the effect of cultural distance.