4. Final remarks
Developing an innovation-oriented organization is a challenging exercise in balance, but potentially rewarding if successfully implemented (Sarkees & Hulland, 2009). It requires the commitment of savvy organizational leaders who are willing to focus on the strategic use of the organization’s resources to cultivate a supportive atmosphere that empowers and motivates employees to take action toward current and future firm success. Upon his return to revitalize Apple back in 1998, Steve Jobs noted (Kirkpatrick, 1998): ‘‘Innovation has nothing to do with how many R&D dollars you have. It’s not about the money. It’s about the people, how you’re led, and how much you get it.’’ We concur. SMEs need to recognize the important role innovation plays in ongoing success, value their employees as the primary source of innovation, and invest in those resources by creating an environment that stimulates and sustains innovative outcomes. The HR practices we suggest here represent such an investment, and if executed well can motivate and reward innovative employees while developing a supportive environment that empowers them to take action toward current and future firm success.