7. Conclusion
This study deepens our understanding of how complex institutional environments affect FIEs’ choices of multiple forms of CPS in emerging economies. We find that dual institutional pressures and connections at the country, region, and firm levels affect firms’ adoption of various forms of CPS, including firm-based tactics and collective-oriented associational activities. Moreover, FIEs’ engagement in associational activities also enhances their adoption of firm-based tactics. In particular, domestic trade associations turn out to be more effective in enhancing firmgovernment relations and promoting the adoption of firm-based political tactics. Our study indicates that institutional analysis is a promising avenue of CPS in international business.