دانلود رایگان مقاله سازماندهی سازمان نیافته نقش واسطه ای پلت فرم در بازار

abstract

A large component of the Indian economy is still in the unorganised (or informal) sector. The emergence of new intermediaries leveraging the Internet has contributed significantly to organising the hitherto unorganised sector. We discuss the case of the Indian real estate industry and elucidate how Internet-based intermediaries have mitigated the problems associated with the unorganised nature of the industry. The three primary problems associated with the unorganised nature of the industry are adverse selection, moral hazard, and weak contract enforcement. Leaders representing four leading real estate platforms discuss how organising the real estate business as a platform business model helps mitigate these risks. © 2016 Production and hosting by Elsevier Ltd on behalf of Indian Institute of Management Bangalore. This is an open access article under the CC BY-NC-ND license (http:// creativecommons.org/licenses/by-nc-nd/4.0/).

Discussion

R Srinivasan: We understand from the speakers that there is no need for any intermediary. I want to pose a question to Azeem and Ganesh: Do you think brokers still have value? Ganesh Vasudevan: They certainly do. It depends on the category and the needs of the customers. The examples that Gaurav gave are more applicable for impulse decisions like choosing an apartment or a flat-mate for a short duration. But while finding a home for a family, and if you want to buy a home, an intermediary certainly helps. This may be less relevant for rentals. As Vikas pointed out, there are a lot of brokers who do a truly good job of presenting actionable neutral information. There is significant value addition that happens. However, as pointed out earlier, there are segments which are more efficiently served if left fragmented and where the shared economy concept is unlikely to work. You cannot paint all segments with the same brush. There are different categories; rentals, sharing a room, and buying a home are three different need states altogether. The information needs are different for the consumer at that point. R Srinivasan: Azeem, would you like to talk about how rentals work? About disintermediation?