دانلود رایگان مقاله آیا اخبار قدیمی هیچ خبری نیستند؟ تاثیر خود افشاسازی توسط سازمان در بحران

abstract

This study examines the impact of self-disclosing incriminating information in the context of organizational crises. Study one indicates that when an organization self-discloses a crisis, participants devote less attention to subsequent negative publicity and any attention this information receives has less impact on the organizational postcrisis reputation. An interaction between crisis timing strategy and crisis involvement in study two suggests that if an organization self-discloses a crisis, both participants' attention to negative publicity and the impact of this attention on post-crisis reputation are low, irrespective of crisis involvement. If an organization does not selfdisclose a crisis, however, crisis involvement affects consumers' attention to negative publicity but not the impact of this attention on the organizational post-crisis reputation. These findings offer an important indication that organizations in crisis should self-disclose potentially incriminating information.

5. Discussion

People's level of involvement with an issue moderates the impact that self-disclosure of organizational crises has on the amount of attention paid to the crisis-relevant information, but not on the impact of that information on their evaluations. The results show that when an organization self-discloses a crisis, both the attention to negative publicity and the relation of this attention to post-crisis reputation are low, irrespective of the level of crisis involvement. So, if an organization reveals a crisis, consumers will neither feel inclined to read subsequent negative publicity, nor will they let such an attack influence their opinion about the organization in crisis, even when their involvement with the crisis is high. However, if information is scarce because an organization did not self-disclose the crisis, involvement with the content of the information (i.e., the crisis) matters. When an organization waits for the crisis to be revealed by a third party, stakeholders spend more time on an article containing negative publicity about the organization in crisis when their involvement with that crisis is high than when their involvement is low. When information about a crisis is scarce (no previous self-disclosure of the organization), low crisis involvement can thus cause consumers to lose interest in the crisis message, even if they might perceive that the organization tried to withhold information from them.