- مبلغ: ۸۶,۰۰۰ تومان
- مبلغ: ۹۱,۰۰۰ تومان
How often have marketing staff members within an organization been accused of not thinking strategically? Or worse still, how often have the organization's marketing strategists been accused of not taking into account a number of issues relating to market entry, launching a new product on the market and a competitor's retaliatory actions that are said to result in lost market opportunities? If the answer to both questions is "constantly," then it is clear that senior marketing staff need to reappraise the role of marketing intelligence officers and marketing strategists. The answer may be simple. Senior marketing personnel may need to think in terms of merging the roles of marketing staff or creating a new role that is tailored to produce high level, in-depth marketing intelligence, analysis and interpretation that underpins the strategic marketing decision-making process. By adopting a strategic marketing focus, it is possible for a range of marketing staff (those involved in marketing research and marketing planning for example) to be involved in a number of marketing tasks and at the same time raise their profile within the organization. By raising the profile of individual marketing staff and indeed the marketing department/function itself, it is possible for senior marketing staff to play a much more proactive role within the organization, and to be viewed as having a valuable contribution to make to the strategic management decision-making process.