
ترجمه مقاله نقش ضروری ارتباطات 6G با چشم انداز صنعت 4.0
- مبلغ: ۸۶,۰۰۰ تومان

ترجمه مقاله پایداری توسعه شهری، تعدیل ساختار صنعتی و کارایی کاربری زمین
- مبلغ: ۹۱,۰۰۰ تومان
abstract
Progress in any subject requires the origination of theoretical ideas. Often, new theoretical ideas are derived from unpredicted findings. Some methods, such as surveys, yield more unpredicted findings compared to experiments and too great an emphasis on testing theories by experiment may therefore lead to fewer new ideas. We argue that researchers in marketing and other social sciences should give more consideration to methods that produce large amounts of evidence; by doing so, they may speed up the development of their subject.
10. Conclusion
This paper draws attention to the challenges our discipline faces in generating new ideas by insight and recognition. New ideas are stimulated by unexpected findings. Thus, we should be more positive about methods that produce substantial amounts of data from which connections, contradictions and novelties may emerge and oblige new thinking. Surveys, when well executed, are well placed to achieve this. Experiments, particularly controlled experiments, are more limited in this regard. This means that the examination of large datasets and the crafting of quality surveys should be part and parcel of doctoral training. We hope our contribution will stimulate debate in the community.