10. Conclusion
This paper draws attention to the challenges our discipline faces in generating new ideas by insight and recognition. New ideas are stimulated by unexpected findings. Thus, we should be more positive about methods that produce substantial amounts of data from which connections, contradictions and novelties may emerge and oblige new thinking. Surveys, when well executed, are well placed to achieve this. Experiments, particularly controlled experiments, are more limited in this regard. This means that the examination of large datasets and the crafting of quality surveys should be part and parcel of doctoral training. We hope our contribution will stimulate debate in the community.
