دانلود رایگان مقاله اثرات فیلم آموزشی تولید شده برای یوتیوب در نتایج یادگیری و رضایتمندی

Abstract

This paper presents the results of an educational innovation project based on learner-generated videos. The videos were created for a YouTube channel specifically developed for a marketing course. Despite the potential of YouTube as a learning tool in education, its use as a learning instrument for learner-generated content is scarce. In this project, students could voluntarily participate in the creation of videos, which were then uploaded to the channel by the professors. At the end of the course, students completed a questionnaire assessing learning outcomes and satisfaction. The findings showed that active participation had a direct influence on the perceived acquisition of cross-curricular competencies and on academic performance. While participation did not directly increase subjective learning or satisfaction with the course, it had an indirect influence through cross-curricular competencies. This research contributes to previous literature by showing how learner-generated content and the use of YouTube as a teaching vehicle has a positive impact on students' learning outcomes and satisfaction.

8. Conclusion

Our research evidences positive results derived from this educational project, showing that YouTube offers an effective platform for the development of learner-generated activities. Our literature review revealed that the convenience of YouTube as a learning platform for “digital natives” at higher education levels (Chan, 2010) may overcome the difficulties and lack of efficiency of previous learner-generated initiatives. Our results showed that participation helped to increase students' perceptions of the acquisition of cross-curricular competencies, and had a positive impact on their final mark. At the same time, participation had a positive indirect influence on both subjective learning and satisfaction with the course through the development of cross-curricular competencies.