دانلود رایگان مقاله منابع دانش، انباشتگی و عملکرد هتل

عنوان فارسی
منابع دانش، انباشتگی و عملکرد هتل
عنوان انگلیسی
Knowledge sources, agglomeration, and hotel performance
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
6
سال انتشار
2016
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E4300
رشته های مرتبط با این مقاله
مدیریت
گرایش های مرتبط با این مقاله
هتلداری
مجله
مجله تحقیقات بازاریابی - Journal of Business Research
دانشگاه
گروه سازمان تجارت، دانشگاه آلیکانته، اسپانیا
کلمات کلیدی
گروه سازمان تجارت، دانشگاه آلیکانته، اسپانیا
چکیده

abstract


This study builds on the theories of industrial districts and knowledge, aiming to analyze the extent to which internal and external knowledge affect the performance of Spanish hotels situated in the Mediterranean coastline's tourist districts. Results from a quantitative analysis show that knowledge coming from the firm's workers, and the value of registered trademarks prevail over the investments in R&D in terms of hotel profitability. Regarding external knowledge, the study confirms the hypotheses referred to knowledge externalities from having a special location as well as knowledge from university centers and technological research institutions.

نتیجه گیری

5. Discussion, conclusions, and implications


This article analyzes the degree to which the internal business knowledge or the typical knowledge sources of the tourist destination affect the profitability of Spanish vacation hotels situated on the Mediterranean coast of the Iberian Peninsula and the Balearic Islands. As highlighted above, knowledge is one of the main sources of competitive advantage that a firm can have nowadays; hence why the hypotheses of this article focus on contrasting the hotels' knowledge sources with how those sources link to profitability. Aspects such as the size or category of an establishment increase revenues as well as costs, but the difference between them determines the final profitability. Thus, in the first case, larger-sized hotels are usually less profitable because their costs increase to a greater extent than their revenues do. Exactly the opposite happens with regard to establishment category. Revenues tend to grow more than costs in higher-category establishments, thus positively affecting profitability.


بدون دیدگاه