دانلود رایگان مقاله تاثیر تفسیر ذهنی علت تاثیرگذاری فروش اولیه سرمایه گذاری

abstract

This study investigates the influence of subjective interpretations of strategy-relevant cues, specifically, perceived control/uncontrol and perceived gain/loss, on the relationship between causation or effectuation approach and the likelihood of initial venture sales. The results support the greater likelihood of initial sales when the entrepreneur increasingly relies on causation (albeit at low to medium levels) and has a greater perception of control. Similarly, perceived gains (instead of losses) strengthen the positive relationship between effectuation and initial sales. These results extend previous research on influence of the perceptions of control/ uncontrol and gain/loss by supporting the influence of such subjective interpretations for strategic decision making. Furthermore, this study responds to recent calls for research on the different interpretations of the same environmental conditions and the resulting consequences for entrepreneurs.

5. Discussion and conclusion

This study examines how the subjective interpretation of strategic cues in the environment under a causation or effectuation influences the likelihood of achieving initial venture sales. Two hypotheses suggest that (H1) perceived environment controllability strengthens the influence of causation on initial venture sales, however, from low to medium levels of causation; and (H2) perceived gains in the environment strengthens the positive influence of effectuation on initial venture sales.