7. Conclusions
Contrary to Hill et al., Granger and Newbold did not define forecastability as the ratio of the demand variance to the forecast error variance, the Holt method is not double exponential smoothing, the Holt method was not the most accurate method in the M3 Competition, and the best forecasting method by a wide margin for these time series is SES, not the Holt method. We question the need for a forecastability quotient in the first place. The correct way to deal with a time series that is difficult to forecast is to compare the accuracy to a naïve benchmark using the MASE, which is easy to interpret. Values of the MASE greater than one indicate that the forecasts are worse, on average, than fitted onestep-ahead forecasts from the naïve method, and this idea is easy to extend to simulated errors in a test or holdout sample. If no forecasting method that can beat the naïve method can be found, then the naïve method is the best choice.