22.5 Conclusions
The main reasons leading to merger or acquisition decisions are mainly synergies and acquisition of strategic assets. The success of a merger or acquisition is closely related to the correct forecast of the opportunity, taking into account several factors, such as corporate resources, legal and regulatory restrictions, and macroeconomic environment. It is essential to analyze the competitive position of the buyer and the target company, making an objective evaluation of the operation (Ulijin et al. 2010, p. 32). Once the merger or acquisition operation has been carried out, its success could be jeopardized by neglecting the integration and subsequent planning process if the company is too focused on reducing costs and neglecting core activities, staff, and stakeholders (Straub 2007, p. 64).