دانلود رایگان مقاله انگلیسی برنامه های ترفیع صادرات و عملکرد صادراتی: مطالعه شرکت های کوچک و متوسط غنا - امرالد 2017

Abstract

Purpose: Many nations now engage in economic promotion of their countries in foreign countries. One major aspect of this activity is export promotions. This study seeks to understand the relationship between export promotional activity participation and export performance by Ghanaian manufacturing firms. Methodology: The list of manufacturing exporters was obtained from the Ghana Export Promotion Authority and the convenience and snowballing approach used to reach and administer research instrument. The relationship between export promotion and performance was estimated using a multiple regression. Findings: The results of this study indicate that exporters should implement specific export promotion programmes if they want to enhance export performance and become successful. The findings of this study show that the programmes that have a strong positive relationship with export performance are trade fairs, foreign offices and tax & financial incentives. Originality: The results of this study contribute to the international entrepreneurship literature in several ways. First, findings from this study contribute to the limited literature on exports in developing countries such as Ghana. Again, the study framework provides assistance to assess and monitor emerging trends in export promotion strategies. Also, export promotion, as a whole, provides a framework in which firms formulate strategies, allocate resources and seek opportunities in a coordinated way. Finally, in the international marketplace, firms need to maintain their competitive edge and it is important to operate efficiently and effectively using an appropriate export promotional strategy.

6.0 Conclusion

The overall objective of this study was to examine the relationship between export promotion programmes and export performance and more specifically, this study aimed to explain the Downloaded by Southern Cross University At 23:13 09 October 2017 (PT) 12 most influential export promotion programme(s) on export performance of manufacturing firms based in developing countries. The results of this study contribute to the international entrepreneurship literature in several ways. First, findings from this study contribute to the limited literature on exports in developing countries such as Ghana. Also, a positive relationship between using export promotion programmes and export performance was found, thereby adding support to studies with similar results. In addition to the above, this study confirms the important role of export promotion in the process of export performance and stresses the effects of export promotion on export performance. The results demonstrate the positive effect of using export promotion programmes to determine export performance. Again, within the Ghanaian context, the export promotion programmes that have a positive relationship with export performance are trade fairs, foreign offices and tax & financial incentives. However, two of the factors identified from the literature - trade shows and trade missions were found to be least likely to influence export performance in Ghana. Also, findings from the study reveal that trade fairs, foreign offices and financial incentives, rank first, second and third export promotion programmes that influence export performance respectively in Ghana. This may be statistically the case for this study but may differ in other contexts given different environmental conditions.