دانلود رایگان مقاله تفکر متمرکز بر تجربه و نقشه برداری شناختی در فعالیت های بانکی اخلاقی

عنوان فارسی
تفکر متمرکز بر تجربه و نقشه برداری شناختی در فعالیت های بانکی اخلاقی: از شهود عملی به نظریه
عنوان انگلیسی
Experience-focused thinking and cognitive mapping in ethical banking practices: From practical intuition to theory
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
6
سال انتشار
2016
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E4314
رشته های مرتبط با این مقاله
مدیریت
گرایش های مرتبط با این مقاله
بانکداری، مدیریت کسب و کار MBA
مجله
مجله تحقیقات بازاریابی - Journal of Business Research
دانشگاه
دانشکده کسب و کار ISCTE ، موسسه دانشگاه لیسبون، پرتغال
کلمات کلیدی
بانک اخلاقی، نقشه برداری شناختی، دیدگاه جامع، تفکر متمرکز بر ارزش، تجربه عملی
چکیده

abstract


Concern over ethical management and ethical principles in banking practices is rapidly increasing. The alignment of such concerns with daily operations, however, is often far from simple. This study proposes the use of cognitive mapping to enhance our understanding of the key factors underlying ethical banking and the manner in which they inter-relate with each other. Cognitive mapping provides a process for the integration and representation of a group of experts' experience-focused thinking, and as such allows for the development of a well-informed methodological framework. By depicting the cause-and-effect linkages among determinants of ethical banking, and analyzing them in a holistic way, such a map not only serves as a support for the integration of values, ethics and banking, but can help create theory, based on experts' practice in this field.

نتیجه گیری

4. Conclusion and recommendations


The current study applies cognitive mapping to the study of ethical practices in banking. Cognitive mapping is a well-established problem structuring method, which allows comprehensive frameworks to be developed on the basis of experience-based thinking, as groups of experts discuss and negotiate their views on a topic based on their personal values and practice. The resulting frameworks can serve not only to further understanding of complex issues (in this case, ethical banking), but as guidelines for business ethics theory-building and managerial action.


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