دانلود رایگان مقاله چشم انداز ارزیابی ایجاد همکاری در پلت فرم همکاری شبکه

عنوان فارسی
چشم انداز ارزیابی ایجاد همکاری در پلت فرم همکاری شبکه
عنوان انگلیسی
Evaluation of co-creation perspective in networked collaboration platforms
صفحات مقاله فارسی
0
صفحات مقاله انگلیسی
5
سال انتشار
2016
نشریه
الزویر - Elsevier
فرمت مقاله انگلیسی
PDF
کد محصول
E4295
رشته های مرتبط با این مقاله
مدیریت
مجله
مجله تحقیقات بازاریابی - Journal of Business Research
دانشگاه
موسسه فن آوری های دیجیتال، دانشگاه Mykolas Romermeris، لیتوانی
کلمات کلیدی
هوش جمعی، پلت فرم همکاری، شبکه، شاخص های اجتماعی
چکیده

abstract


This study addresses a specific challenge of non-utilized benefits from the potential of networked structures, design, and technological solutions in collaboration platforms as a source for improving and stimulating internal and external co-creation opportunities. The organization of the collaboration between diverse set of actors in sharing knowledge and resources results in fragmented value co-creation processes of networked platforms (online communities, social networks, networks of practice, etc.). Collaboration platforms may differ in terms of users or purpose, but they all seem to share a number of common characteristics such as mass participation in online interactions, inclusion of information communication technologies (ICT) together with people in knowledge creation and aggregation, etc. The article evaluates the readiness of networked platforms to generate intended co-creation value by conducting a qualitative research on 30 collaboration platforms in Lithuania using a Social Indices calculation methodology (Skaržauskienė & Gudelytė, 2015). The study assesses the platforms with the use of three integrated indicators, namely, capacity for creativity, capacity for aggregating knowledge, and capacity for decision making. The research results provide valuable information on the trends in managing collaboration platforms, distilled best practices, and opened up opportunities for scientific reasoning to design engagement strategies.

نتیجه گیری

6. Conclusions


A challenge for co-creation in networked platforms (online communities, social networks, networks of practice, etc.) is the organization of the collaboration between different actors. Collaboration platforms differ in terms of users or purpose, but they all share a number of common characteristics such as mass participant inclusion ensuing the greater intellectual capabilities and use of ICT technologies in creation and aggregation of knowledge. The assessment results of 30 collaboration platforms demonstrate their potential for co-creation. Results show the highest values in the degree of security (48.45 from 100) and the degree of openness and flexibility (45.20 from 100), which correlates with the technological readiness and maturity of collaboration platforms. Research also points that platforms with high ideological and procedural levels engage with their members more efficiently and have more advanced technological preparedness. The degree of independence is 35.16 and the degree of independence is 40.64. The lowest value attributes to the degree of decentralization, followed by the degree of diversity in engagement forms. The results show implemented technical possibilities for the engagement with no motivation triggers or procedural explanations on it. The evaluation of co-creation potential demonstrates promising tendencies in the online collaboration platforms in Lithuania. The observed communities successfully deal with problems and implement their activities by learning and exchanging information, which creates the preconditions for the development of good co-creation practices and traditions in Lithuania.


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