Escaping the entrepreneurship iron cage: Towards a refreshed research agenda
Building on the theoretical critique of de Sousa (2012), we have suggested the mechanisms through which entrepreneurship research makes knowledge claims that can be exclusionary. Extant research follows a particularly ethnocentric perspective of entrepreneurship which, in the context of most non-western cultures, renders entrepreneurial behavior as oftentimes ignorant, residual, inferior, local or non-productive. By doing so, such an approach has retained enterprise-related activities as culturally captive, yet interestingly, enterprise refers not only to those units of economic organization (we are mostly familiar with), but can more broadly relate to any particularly difficult, complicated or risky undertaking, or even more to being ready to engage in an audacious or difficult action. Given the critique outlined above, we argue here for a refreshed agenda for those of us interested in this space. In order to escape the entrepreneurship iron cage, we suggest that a position of cultural relativism would be beneficial for advancing research at the intersection of development and entrepreneurship. The logics espoused by de Sousa (2012) suggest that by not conducting entrepreneurship research with western assumptions in mind we portray ‘the rest’ as being absent of those qualities: “ignorant, backward, inferior, local or particular, and unproductive or sterile” (P.52).