دانلود رایگان مقاله انگلیسی بررسی نقش گرایش بین المللی کارآفرینی، رقابت بازار داخلی و بازاریابی در عملکرد صادرات SME - امرالد 2017

Abstract

Purpose – The purpose of this paper is to extend our understanding of the development of SME organizational capabilities and their contributions to export performance by incorporating two antecedents: one from the internal environment (international entrepreneurial orientation) and another from the external environment (domestic market competition). Design/methodology/approach – A proposed framework built on RBV and contingency theory was tested using PLS with data collected from 470 Korean SMEs. Findings – International entrepreneurial orientation and domestic market competition both prompted SMEs to develop their technological and marketing capabilities, leading to enhanced performance in international markets. Full mediating effects of technological and marketing capabilities were discovered between international entrepreneurial orientation and export performance. Practical implications – Given the direct effect of organizational capabilities on export performance, SMEs should facilitate the spirit of international entrepreneurial orientation and heightened managerial awareness of domestic market competition in order to efficiently cultivate organizational capabilities. Originality/value – Unique findings indicate that SME capabilities can be optimally cultivated under the coexistence of an internal impetus (i.e., international entrepreneurial orientation) and a harsh external environment (i.e., domestic competition), demonstrating the significance of context in developing organizational capabilities.

Discussion and Implications

SMEs must optimize their limited resources to develop capabilities that are important in achieving high performance in international markets. The development of such capabilities may become heightened when international entrepreneurial orientation is internally high and when the firm is externally faced with severe domestic competition. With this in mind, a research framework was proposed based on RBV and contingency theory and tested with data collected from 470 Korean SMEs. The findings of this study supported all the proposed hypotheses. The following discussion highlights the study’s major findings.

First, this study confirmed that higher international entrepreneurial orientation correlates with stronger technological (H1) and marketing capabilities (H2), indicating that the internal creative spirit of SME entrepreneurial orientation does facilitate the development of both capabilities, as suggested by many earlier studies (e.g., Dayan et al., 2016; Keh et al., 2007; Knight and Cavusgil, 2004; Martin and Javalgi, 2016). While the essential role of international entrepreneurial orientation in export performance has been explained previously (Knight, 2000; Knight, 2001; Knight and Cavusgil, 2004; Oviatt and McDougall, 1994), this study delved further into the full mediating effects of organizational capabilities between international entrepreneurial orientation and export performance. This implies that SME international entrepreneurial orientation itself may not automatically lead to export performance. Only when entrepreneurial orientation facilitates technological and marketing capabilities does this effect occur, directly promoting export performance (H5 and H6).