دانلود رایگان مقاله انگلیسی تحقیق تجربی درباره مقدمات و نتایج عملکرد نوآوری در صادرات - الزویر 2017

ABSTRACT

The present study develops and empirically tests a conceptual model of the organizational, strategic, and environmental drivers of export innovativeness. The relationship between export innovativeness and export performance is also examined. Using data collected from 168 small- and medium-sized direct exporters, we find that decentralization in decision making, export market orientation, information exchange and export market dynamism have a significant influence on exporting firms’ degree of innovativeness. Furthermore, export innovativeness has a significant positive effect on export performance. Several theoretical and managerial implications are derived from these findings. Directions for future research are also provided.

Limitations and future research avenues

This study is subject to several limitations that should be taken into account when interpreting the findings. First, the present study is based on a cross-sectional survey. This allowed us to take a snapshot of the model investigated, but on the other hand, inferences regarding causality cannot be drawn. Future studies following a longitudinal research design could provide a more dynamic perspective to this stream of research. Second, the results were obtained from manufacturing exporting organizations. As a result, it is difficult to generalize them in industries beyond manufacturing, such as services. Third, data for this study were provided by a single respondent in each firm, the head of exporting operations. Future studies should attempt to collect data from multiple respondents from different organizational levels or departments in order to enhance our understanding regarding the engagement of innovative culture throughout the entire organization. Fourth, our study has adopted a rather narrow focus of investigation by focusing on export innovativeness. A fruitful avenue for future research is to investigate export innovativeness within the broader framework of an exporting firm’s entrepreneurial orientation, and assess how export innovativeness integrates constructively with other key dimensions of export entrepreneurship. Fifth, this study utilizes data collected from a single country (i.e., Greece). Thus, the external validity of study findings should be assess through replication studies in different national contexts. Finally, in this study we investigated the antecedents of export innovativeness and the direct impact of this construct on export performance. However, as previous research has suggested, the influence of innovativeness on performance may be mediated by other important constructs like the capacity to innovate and specific technology-, administrative-, and market-based innovations. In its present form, our conceptual model lacks a behavioral or an “action” component relating to innovation. Thus, the mediating role of different types of innovations should be investigated in future studies to provide a more holistic theory about the influence of export innovativeness on export performance.