ترجمه مقاله نقش ضروری ارتباطات 6G با چشم انداز صنعت 4.0
- مبلغ: ۸۶,۰۰۰ تومان
ترجمه مقاله پایداری توسعه شهری، تعدیل ساختار صنعتی و کارایی کاربری زمین
- مبلغ: ۹۱,۰۰۰ تومان
Because of existing risk and high unreliability in customer relationship management projects, it is necessary to reduce the risk before implementing the project by proper planning, to take advantage of it the best. So a proper investment should be done by knowing current situation of CRM, determining the distance between these two situations and the way of reaching to optimum situation. Hence, in this paper, to determine a comprehensive model which helps in this respect, the most important factors and indexes extracted from studying literature and various internal and external models, and after asking experts opinions about form of prototype and problem solving between them, these factors being polled (by Delphi method) from 20 CRM experts in Iran to make sure about preliminary extraction. After collecting this questionnaire`s data and statistic analysis using SPSS, all factors and indexes were approved. Finally, priority of factors and indexes also determined using average statistics.