دانلود رایگان مقاله اثر توسعه سازمانی و فرهنگ ملی بر تفاوت بین ملی در اعتبار شرکت

ABSTRACT

Corporate reputation is becoming more important to managers and scholars around the world. However, little is known about how much or why reputation differs across countries. We use institutional theory to fill this gap. We focus on institutional development, reflecting the expansion of formal institutions, and national culture, an important informal institution. We find that reputation is negatively related to institutional development and masculinity and positively related to power distance in a sample of 401 corporations from 25 countries. We recommend that institutional theory complement signaling theory in cross-national studies of corporate reputation.

5. Discussion and conclusion

Researchers recently recommended that research on reputation shouldmoveoutside of single-countrystudies andconsidernational differences in reputation (Brammer & Jackson, 2012; Newburry, 2012). We acted on these recommendations and examined crossnational differences in corporate reputation using institutional theory. We focused on the generalized favorability dimension of reputation, which indicates how well people, not just CEOs and shareholders, (dis-)like the influence of corporations on their lives (Doh et al., 2010; Fombrun, 1996; Lange et al., 2011).We think this is an important issue because reputation is associated with many important issues such as brand trust (Eggers, O’Dwyer, Kraus, Vallaster, & Gu¨ldenberg, 2013), the impact of firm sustainability practices on brand value (Gupta, Czinkota, & Melewar, 2013), and the influence of employee social interactions on the building of corporate brands (Vallaster & Lindgreen, 2013). We found that reputation was negatively related to institutional development and masculinity and positively related to power distance in a sample of 401 firms in 25 countries in 2007, 2009, and 2011.